I'd like to invite you into the journey I've been on.
Click to begin
Sincerely, Luke W Russell
Sound on
What you're about to see is the culmination of 20 years of studying human behavior...
...and the intersection of marketing and storytelling...
With the proliferation of AI, the future of marketing hinges upon trust...
As humans, we build trust through story, through experience...
I'm going to show you an 18-minute documentary...
About a motorcyclist who was hit by a semi-truck...
As you watch, ask yourself this question:
How do I feel about the lawyer?